29 September 2023
ISTD Membership and Communications team with creative agency, DTW
We are proud to announce that our Find Your Dance Space campaign won in three categories:
- Best Member Support - WINNER
- Best Integrated Marketing or Membership Campaign - WINNER
- Best Public Awareness Campaign or Advancement of a Cause - HIGHLY COMMENDED
ISTD was also awarded third place for the Grand Prix award which recognises the best contribution to the sector out of all those shortlisted for the awards ceremony.
We are very honored to receive the awards and recognition for the campaign and especially pleased to have won Best Member Support.
The Find Your Dance Space campaign was created to support our members’ businesses through a difficult time following the pandemic with the creation of marketing support resources and toolkits whilst also raising awareness of the benefits of dance to the general public and encouraging more people to learn to dance with a trained ISTD teacher.
We aim to progress the campaign this year by developing and adding to the member resources available to support businesses and to also continue to promote the benefits of dancing with an ISTD trained teacher to encourage more students to join members’ schools/studios.
Director of Membership and Communications, Gemma Matthews attended the MemCom Awards this week and said: “We are very honoured to have received these awards for our Find Your Dance Space campaign. To have been recognised for Best Member Support, Best Marketing/Membership campaign and Best Public Awareness Campaign awards demonstrates that our strategy and execution were well considered. We will further develop this campaign over the coming months to ensure that our members benefit from the resources and messaging to get more people dancing!”
Congratulations to all nominees, the Membership and Communications team and to our creative agency, DTW for working with us to create a great campaign.
