About the Society
The Imperial Society of Teachers of Dancing (ISTD) is a registered educational charity and membership association. Our mission is to educate the public in the art of dancing in all its forms: to promote knowledge of dance; provide up-to-date techniques for members and maintain and improve teaching standards.
With approximately 6,000 members in over 55 countries worldwide, the Society conducts over 120,000 examinations each year. We were recently listed by Ofqual as one of the top 20 largest awarding organisations in England and in the top 5 for delivery of performing arts examinations.
The Society aspires to be a world leader in dance education, setting the benchmark for best practice through our extensive syllabi and teacher training. We are committed to becoming a dynamic, future-focused organisation that promotes the social, cultural, physical, and educational benefits of dance for all.
Summary of the role
Reporting to the Head of Marketing, the Marketing and Communications Manager is responsible for the delivery of successful multi-channel marketing campaigns that deliver our strategic aims to support membership growth, commercial sales and engagement with target audiences across ISTD, ISTD Academy and ISTD Enterprises.
The Manager will work with stakeholders across the business to create marketing campaigns to: drive attendance at events/courses; conversion of non-member audiences into members; and identify opportunities to increase commercial revenue. Using analytical skills to forecast and identify trends and opportunities, the Manager must be able to articulate and present clear plans and reports.
Working in a fast paced and busy environment the Manager must be able to think creatively and innovatively demonstrating an understanding of both traditional and emerging marketing channels; specifically driving the Society’s social media plans to broaden reach and engagement with content.
A brand guardian through and through, the Manager must ensure brand consistency at key touchpoints.
Working Hours
This is a part-time role, working 20 hours a week. There is some flexibility around which days are worked, for example this could be three days or across four / five days working reduced hours. Standard office hours are 9am to 5pm.
Additional Information
This role will be offered on a Hybrid work basis (1 day worked in the office and the remainder of the week can be worked remotely). When working remotely, the postholder will be required to work from home in an environment with a high-speed broadband.
The office remains open from Monday to Friday and is available for those who would prefer to work in the office environment or have difficulties working remotely.
Key Responsibilities:
In addition to working closely with the Head of Marketing and Communication, the Marketing and Communications Manager will also be responsible for:
- Implement tactical multi-channel marketing campaigns to generate new audiences for our programme of events for teachers and students, working closely with the Head of Events and Event Manager.
- Supporting the Head of Marketing and Head of Membership in delivering recruitment and retention communications.
- Managing the Society’s social media activity through community management, content creation and providing a monthly content calendar and social copy, scheduling social posts across all networks.
- Managing marketing budgets and tracking spend across social media and reporting on ROI.
- Keeping up to speed with the latest social media updates and trends and applying them where necessary to the Society’s channels.
- Training staff and members on social media best practice. Providing guidance and resources to maximise engagement.
- Copywriting and proofing for marketing collateral – emails and DM, event material, campaigns, press releases and blog pieces.
- Manage and coordinate creative teams and marketing staff.
- Tracking and reporting on the effectiveness of marketing campaigns. Compiling regular activity reports for the team and senior management.
- Managing the Marketing inbox and answering general requests on behalf of the team.
- Liaising with relevant suppliers - design, print, mailing house suppliers as required.
- Collating content and producing regularly scheduled email newsletters to members and staff
- Conducting research for competitor analysis and new member outreach.
- Writing press releases.
- Monitoring and collating press coverage.
- Liaise and build good relationships with other departments, members and affinity partners.
- Attend events to represent the organisation to help promote the brand and recruit and retain members.
- To support the team with other tasks as requested.
How to apply
To apply as Marketing and Communications Manager (Part time) please send a letter of application and CV to hr@istd.org The letter of application should summarise what you are able to bring to the role and how you meet the person specification. The successful candidates will also be required to provide details for two recent references that can evidence skills and suitability to carry out this role, (whether in an employed or voluntary capacity).
The closing date for applications is Monday 25 November 2024 at 9am
