About the Society
The Imperial Society of Teachers of Dancing (ISTD) is a registered educational charity and membership association. Our mission is to educate the public in the art of dancing in all its forms: to promote knowledge of dance; provide up-to-date techniques for members and maintain and improve teaching standards.
With approximately 6,000 members in over 55 countries worldwide, the Society conducts over 120,000 examinations each year. We were recently listed by Ofqual as one of the top 20 largest awarding organisations in England and in the top 5 for delivery of performing arts examinations.
The Society aspires to be a world leader in dance education, setting the benchmark for best practice through our extensive syllabi and teacher training. We are committed to becoming a dynamic, future-focused organisation that promotes the social, cultural, physical, and educational benefits of dance for all.
Summary of the role
Reporting to the Director of Membership and Communications, the Head of Marketing and Communications is responsible for developing and implementing marketing strategies and initiatives supporting our strategic aims to deliver membership growth, commercial sales and engagement across ISTD, ISTD Academy and ISTD Enterprises.
You will need to apply strong, inspirational leadership skills to manage and motivate the team to deliver marketing activities, campaigns, and collaborations, and build customer engagement to increase brand awareness and drive sales.
The role will require working closely with stakeholders across the business to ensure all marketing campaigns are in alignment with our core strategic aims and brand.
Key Responsibilities:
- Leading the development of all marketing plans.
- Ensuring the implementation of effective marketing strategies.
- Focusing on growing audiences and the uptake of products and services to drive engagement and revenue.
- Managing creative agencies and suppliers.
- A key member of the Business Development Committee - collaborating with senior team members (heads of department) across all departments to uncover insights and create innovative marketing and brand strategies.
- Monitoring, reviewing and reporting on all marketing activities, results and ROI
- Conduct strategic and tactical market analysis to help guide and develop marketing strategies and messages.
- Overseeing social media planning and execution.
- Efficiently managing marketing budgets and resources; setting targets, forecasting and reporting on performance.
- Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.
- Working to continuously ensure the company marketing goals are communicated across the organisation and improving the company’s marketing outreach efforts.
- Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
- Promoting and embedding strong and inspirational leadership to the marketing team by demonstrating the company’s values and championing the leadership behaviour.
- Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.
- Manage and coordinate creative teams and marketing staff.
- Press and media monitoring.
- Liaise with, and build good relationships, with other departments, members and affinity partners and ADCs.
- Attend events to represent the organisation to help promote the brand and recruit and retain members.
- To support the team with other tasks as requested.
How to apply
To apply as Head of Marketing and Communications please send a letter of application and CV to hr@istd.org The letter of application should summarise what you are able to bring to the role and how you meet the person specification. The successful candidates will also be required to provide details for two recent references that can evidence skills and suitability to carry out this role, (whether in an employed or voluntary capacity).
The closing date for applications is Monday 28th October 2024 at 9am
